How I make things better
I turn brands into places people want to work for & buy from. Teams show up better. Customers feel the difference.
Results that are the norm
when you work with me.
200%
increase in
store revenue
68%
increase in ave
customer spend
2x
current units
per transaction
100%
increase in team
confidence and engagement
From People Who Were There.
“Beth’s energy is incredible. We all got so much out of the day. It is so rare for someone to be able to hold a room for 7 hours like that.”
Brands I work with. What we do.
Case Studies
Assembly Label
The Challenge:
The brands customer framework was outdated and failing to align with the modern customer. It wasn’t embedded into day-to-day practice. Their leadership team was green and many stores were underperforming based on potential.
The Solve:
I built a bespoke, highly detailed customer framework that reflected their brand vision and connected with a modern consumer. I travelled across Australia and New Zealand embedding it in person. Alongside this, I designed and led tailored leadership sessions at their conferences and worked directly inside individual stores to uncover opportunities, coach leaders and turn performance around.
The Shift:
Leaders gained a clear, modern framework for customer experience which was embedded into daily practice across the brand. Underperforming stores saw measurable uplift, the leadership team dramatically grew in confidence and culture and customer connection was aligned brand-wide.
Pacific Fair
The Challenge:
Pacific Fair wanted training that would connect their brands and lift skills. They’d tried before with another provider but sessions were boring, old-school and attendance dismal.
The Solve:
I designed The Breakfast Club, a quarterly training series built around live opportunities inside the centre. Each session combined a mix of practical skill-building, cross-brand sharing and connection time. Relevance, energy and cutting edge were the non-negotiables.
The Shift:
Attendance lifted immediately, with brands actively engaging and returning each quarter. Teams left with fresh, usable skills and stronger cross-centre connections, creating a culture of shared growth rather than siloed competition. We continue to host these sessions quarterly.
Nude Lucy
The Challenge:
Nude Lucy wanted a guest speaker who could go beyond inspiration and deliver training that addressed real business gaps. Their annual leadership conference needed a session that would engage a large audience, feel relevant, and translate into a strong ROI not just a “motivational talk.”
The Solve:
I reverse-engineered their current challenges into a bespoke keynote + training session. The focus: making it interactive, energising, and tailored to their leaders’ day-to-day reality. I built a session that was both engaging in the room and practical enough to drive impact after the event.
The Shift:
The session landed with high engagement across the leadership team, sparking discussion and action. Leaders left with tools they could use immediately, creating momentum that delivered tangible ROI for the brand long after the conference wrapped.
What your team call a vent, I call a brief.
These aren’t complaints. They’re clues. And they’re exactly what I build from.
“My calendar is full of meetings. When do I get any work done?”
“I genuinely don’t know what my leader does all day.”
“Customer experience? Depends who’s on & what mood they’re in.”
“Last training? The only good thing was the catering.”
"Everyone’s so scared to offend, nothing actually gets addressed."
“We keep getting told to lift the numbers. No one ever shows us how.”
“Why do I work so hard when others don’t and still get paid the same?”
“One set of rules for us, a whole different one for management.”
“People get put in a leadership role but have no idea how to lead.”
“Gen Z is the focus but we don’t know how to lead or sell to them.”
“The business keeps growing, but our training is stuck in the past.”
“Survival mode isn't a phase anymore. It's the norm."
I understand the challenges modern brands are navigating and design experiences that fix them.
Our favourite problems to solve.
Conflict Caution
Conversations go polite vs productive.
Gen Gap
They think different. We stay the same.
Our vision & behaviour don't match up.
Culture Cracks
Leadership Leap
From master of their craft to leader.
Energy is low. Everyday feels the same.
Missing Motivation
Dizzy Direction
Lots of busy. Little clarity. No direction.
Customer Carefree
No consistency. No connection.
Confused Comms
Comms are reactive not intentional.
Feedback Fear
No one’s saying what needs to be said.
Based in Sydney. Built for everywhere.
Let's chat.
JUMP INTO MY CALENDAR AND BOOK A TIME. I'LL MAKE IT COUNT.
In 30 minutes, we’ll chat through your goals, what’s working, what’s not, and what’s really going on inside your brand. You’ll leave with a clear sense of what’s possible and how Known can create the change you’re after.
